Evolutionary neuromarketing: Darwinizing the neuroimaging paradigm for consumer behavior
نویسندگان
چکیده
Justin R. Garcia ̂ '̂ and Gad Saad^* 'Laboratory of Evolutionary Anthropology and Health, Departments of Anthropology and Biological Sciences, Binghamton University, Binghamton, NY 13902, USA ^Institute for Evolutionary Studies, Binghamton University, PO Box 6000, Binghamton, NY 13902, USA ^Marketing Department, John Molson School of Business, Concordia University, 1455 de Maisonneuve Blvd. West Montreal, QC, Canada H3G 1M8
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